In October 2023, a group of students from the Demont Institute of Management Technology took a significant step outside their classroom by visiting Ikea outlet in Dubai. This excursion wasn’t just a trip to a retail store; it was a deep dive into the realm of sustainable business practices, guided by none other than Ikea’s own Marketing Manager and Logistics Head, Mr. Sheriff.
The visit began with an in-depth orientation where the students were introduced to Ikea’s core values and its storied history in the UAE. Understanding the foundational elements and evolution of the company equipped the students with the context needed to appreciate the importance of Ikea’s commitment to sustainability.
A tour of the Ikea outlet served as the highlight of the visit. It was an eye-opening experience for the students as they were shown various products that embody Ikea’s sustainability efforts—from eco-friendly furniture materials to energy-efficient lighting solutions. This hands-on exposure helped bridge the gap between theoretical concepts learned in class and their practical applications in the real world.
Mr. Sheriff’s expertise was particularly evident during the Q&A session followed by the tour. Students engaged actively, asking insightful questions about Ikea’s sustainability mission. Mr. Sheriff’s responses not only addressed their queries but also shed light on the challenges and successes of integrating sustainable practices within a business.
The impact of such industrial visits is insightful. They enhance the educational journey by demonstrating real-world applications of business strategies and sustainability initiatives, providing students with a comprehensive understanding that transcends traditional learning methods. This visit to Ikea has undoubtedly enriched the students’ academic experience, fostering a greater appreciation for sustainable business practices and preparing them to be responsible leaders in their future careers.
